Co-Creation in Neonatal Innovation
Episode 2 Webcast: A Primer on Co-Creation
Continuing our series in NeoNiche Innovations in Episode 2, Mercè Graell, a global thought leader on human-centered innovation design processes explains co-creation and why we need it now more than ever in neonatal healthcare innovation to confront wicked, complex problems.
Webinar recorded on May 24, 2017.
Topics covered:
- Different types of co-creation: from crowdsourcing to generative sessions/workshops
- Understanding the co-creation process
- Co-creation in the healthcare context and neonatology
Target audience:
Solvers from the world's neonatal village: healthcare professionals; parents of preemies; leadership from associations/foundations; entrepreneurs; techies and other tinkerers interested in co-creation and neonatal innovation.
References and Resources:
- NeoStart - first industry supported neonatal co-creation program in Spain, see my tweets @babylivinglab #neostart for project highlights
- Institute for Pediatric Innovation - Clinical Innovation Catalyst Program
- Redesigning the Neonatal ICU
- Maker Nurse
- Co-Creation in Government, Stanford Social Innovation Review, By Francis Gouillart & Tina Hallett - Spring 2015
- Strategic Philanthropy for a Complex World, Stanford Social Innovation Review, By John Kania, Mark Kramer, & Patty Russell - Summer 2014
- Innovate with AMA
- Innocentive - solvers with individual labs, the first healthcare crowdsourcing platform
- Kaggle - tackling big data
- Using the Crowd as an Innovation Partner, Harvard Business Review, By Kevin J. Boudreau, Karim R. Lakhani - April 2013
- Great list of open innovation and crowdsourcing examples
- Neonatal ecosystem - reflections on caregiving - Who Cares? Redesigning Caregiving | Lekshmy Parameswaran | TEDxIESEBarcelona
Our Co-Creation Expert - Mercè Graell
Mercè Graell
Mercè is the Strategic Design Director of Designit, a global strategic design firm, helping businesses tap into the opportunities of the digital age by creating magical experiences at the intersection of design and technology. She has been successfully developing and applying experience and service design methods and co-creation strategies with users to translate technology innovation into new products and services for design and business innovation. She has worked for leading companies in industries such as Pharmaceutical, Insurance, Retail, Telecommunications, Health & Wellness and Banking.
Her areas of expertise are human-centered innovation design processes, especially at the fuzzy front end and conceptualization stages: design thinking, design research, experience design and service design; generative and projective co-creation; and design management of agile multidisciplinary teams. She has pioneered co-creation in Spain from her experience in the US with Dr Liz Sanders and has developed its methods and strategy since, both in practice and in academia. Mercè teaches at all the major schools of Engineering, Design and Business in Barcelona, Madrid and Milan (coordinator of a master’s-degree program in design management research at Istituto Europeo di Design, based in Milan, Italy). Her academic areas of expertise are interdisciplinary design curricula development — design for non-designers — including design thinking programs and design management curricula, besides co-creation strategies.
Mercè Graell earned a bachelor’s degree in industrial technical engineering at the Polytechnic University of Catalonia in Barcelona, Spain, and master of fine arts in design education from Ohio State University.
